Summary

Marketing strategist and storyteller who thrives at the intersection of creativity, strategy, and human connection. From building “websites” on paper as a child to leading national sales meetings and agency campaigns today, I bring curiosity, warmth, and a collaborative spirit to every project. Skilled in client relationship management, content development, copywriting, and creative problem-solving, I excel at translating complex ideas into clear, impactful marketing that resonates and drives results.

Project management

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Data analytics & reporting

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Stakeholder collaboration

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Event planning & management

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Excel & Power BI

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Public Relations Strategy

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Website design (Wix, Squarespace, SharePoint)

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Video editing (iMovie, Adobe Premiere Pro)

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Copywriting & editing

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Project management 〰️ Data analytics & reporting 〰️ Stakeholder collaboration 〰️ Event planning & management 〰️ Excel & Power BI 〰️ Public Relations Strategy 〰️ Website design (Wix, Squarespace, SharePoint) 〰️ Video editing (iMovie, Adobe Premiere Pro) 〰️ Copywriting & editing 〰️

Skills

Education

Honours Bachelor of Business Administration, Marketing Specialization & Psychology Minor

Wilfrid Laurier University, Waterloo

06/2021

Accomplishments

  • Developed a comprehensive Public Relations Media Toolkit for a flagship product launch, facilitating its adoption in over 5+ countries in Western Europe.

  • Created and launched an internal mindset-themed contest for the Surgical business unit, surpassing participation goals by 180%.

  • Built a Power BI tool to enhance sales operations and led training sessions for 200+ Canadian team members.

  • Organized and led global monthly meetings for Medtronic’s Women’s Diversity Network, securing presenters, hosting calls, and crafting engaging content.

Work Experience

Senior Account Manager

bMod Communications, Remote | May 2025 – Present

  • Serves as primary client contact, building trusted partnerships through clear communication and proactive relationship management.

  • Lead the end-to-end execution of marketing projects, from concept development to rollout.

  • Develop proposals, creative briefs, and estimates, ensuring alignment with client needs.

  • Partner with internal creative and medical teams to ensure deliverables are insightful, innovative, and aligned with brand objectives.

  • Craft compelling client presentations, spanning tactical rollouts, creative campaign themes, and strategic recommendations.

Marketing Associate

GlaxoSmithKline (GSK), Mississauga | August 2024 – May 2025

  • Develops specialist HCP marketing materials from concept to completion, navigating complex approval systems and collaborating with creative agencies.

  • Leads external partnerships, overseeing calls, budgets, and proposal support for conferences and grants.

  • Orchestrated and led a 4-day national sales meeting, managing logistics and delivering interactive content for the sales field.

  • Guides marketing strategy using market research insights, ensuring materials are impactful and customer focused.

Associate Communications Specialist

Medtronic, Remote Global | September 2023 – May 2024

  • Facilitated strategic communication between US and global regions (Western Europe, Australia, Japan), enhancing collaboration across multiple business units.

  • Developed and launched a public relations media toolkit for a flagship product launch, boosting its adoption across 5+ Western European countries.

  • Collaborated with a PR agency to orchestrate targeted multinational media outreach and facilitate KOL interviews.

Sales Solutions Administrator

Medtronic, Brampton | May 2023 – September 2023

  • Collaborated with PMOs to identify pain points and execute process improvements within designated project timelines.

  • Created user-friendly Power BI tool to streamline processes for sales field and led training for 200+ colleagues.

Associate Marketing Specialist

Medtronic, Brampton | February 2022 – May 2023

  • Pioneered the use of Power BI to streamline marketing data analysis, reducing time spent on report creation monthly by 95%.

  • Created intuitive dashboards for commercial teams to monitor and analyze key performance indicators.

Community Engagement

Women’s Network Global Operations Event Committee Co-Lead Medtronic, Global

07/2023 - 05/2024

• Co-led a team of women who actively promoted initiatives that fostered networking, equality, and professional growth for women across Medtronic.

• Meticulously planned and executed monthly calls for global hub leaders for the Women’s Network for nearly a year, personally spearheading presenter outreach, meeting hosting, dynamic session planning, and communications.

• Supported the planning of the Hub Leader Annual Summit 2-day virtual event, including break-out rooms, fitness breaks, panels, and more.